On the Cover: Garment design by Artsi Ifrach

In a world constantly chasing the new, designer Artsi Ifrach invites us to recreate the old. Through interesting silhouettes and past textiles, he restores nostalgia, giving discarded garments a second life.

This issue of Jam Today explores how upcycling becomes a radical act of cultural preservation in the hands of Artsi. 

We enter his world, where creation is not about following trends but about having meaning, identity, and belonging, where fashion becomes a visual archive—unpolished, raw, and deeply human.

Discover how Artsi’s intuitive process transcends fashion into a living heritage project, pieced together with materials found, gifted, or saved across continents. This zine is not just an interview—it’s an invitation to rethink sustainability, beauty, and what it truly means to wear your culture.